Services Provided
Go-To-Market Strategy
Social Media & Influencer Marketing
Performance Marketing
Sponsorships & Events
Operations & Virtual COO
Team Building
Budgeting & Financial Oversight
The Challenge
A solo-founder energy drink brand had finalized its product and was ready for market entry. While the product quality was strong and initial distribution channels were being explored, the founder faced several critical challenges:
Key Challenges:
- Limited internal team, with high costs for hiring
- No internal capacity to handle marketing, operations, or business leadership
- The need for a structured GTM and brand presence to compete in a crowded FMCG energy drink market
The founder needed more than advisory support – he needed an execution partner who could act as a virtual CEO until internal capacity and cash flow could support a full team.
Our Role
We stepped in to lead the brand's market entry and scale, initially focusing on marketing but quickly evolving into full operational and strategic ownership.
What We Did
Go-To-Market & Brand Strategy
- Built a structured GTM plan tailored to energy drink consumers
- Defined target audience, channel mix, and phased launch strategy
Marketing Execution
- Social media marketing across multiple platforms
- Influencer marketing strategy aligned to target demographics
- Performance marketing, including quick commerce channels
- Brand sponsorships and event support to build visibility and credibility
Operations & Virtual COO Services
- Hired and built an initial operational team within cost constraints
- Oversaw budgeting, accounting, and basic leadership decisions
- Managed PR, events, and sponsorship partnerships
- Provided end-to-end support in day-to-day business execution
Throughout, we acted as an external CEO team, providing decision-making support, operational clarity, and execution momentum—allowing the founder to focus on product vision and strategic growth.
The Outcome
By the end of our engagement, the brand had:
- Successfully launched into the market with a strong GTM and marketing presence
- Established early traction through social media, influencer campaigns, and sponsorships
- Built operational processes and team structures that were ready to transition in-house
- A founder who could scale confidently, knowing the business had a solid operational and marketing foundation
This partnership allowed the founder to avoid costly early hires, focus on strategic growth, and secure cash flow before internalizing operations.
Need Full-Stack Execution Support for Your Brand?
Let's scale your business with end-to-end marketing, operations, and strategic leadership.
Book a Strategy Session